We had a fantastic time at our community event - Doer Stories: The Road to Free Media Attention, where we spoke with Vinleon Ang, Founder and Chief Editor of local business magazine Singapore Business Owners (SBO).
Special thanks to SBO and The Executive Centre! And a big thank you to everyone who attended.
Here are a few tips from SBO on how to start obtaining media attention as an Independent Doer:
1. Craft your narrative. Think about how newsworthy your brand/product is. Look for interesting and personal angles, and always present your narrative in a clear and easily understandable manner.
2. Do your research. Develop an understanding of the types of content published by the media platforms you're interested in. Know their target audience and position your pitch accordingly.
3. It's all about relationship-building. Establish connections and build good relationships with journalists/writers through platforms such as LinkedIn. Express genuine support and interest in their work. Don’t approach them expecting free coverage immediately!